For this entrepreneurial client I came up with the tagline, key messages and website copy. The design – and the copy – was clean, elegant and helped to position the high quality product to the high end of the market.
A correctly written and positioned case-study is one of the most powerful selling techniques you can adopt as part of a corporate selling strategy. It’s particularly relevant if you’re in the consultancy or business services sector as it may be easier to explain what your business does through an example. If you are selling a […]
“I’m not sure you really want a copywriter for this,” I say in my best diplomatic voice. It’s at this point when the person who’s made the enquiry tends to pause (if they’re on the phone) or look confused. Then they get their head together. “We do. We have lots of writing that needs doing.” […]
When you check your Google Analytics, what’s the one number you care about above all else? – Traffic? – Conversions? I definitely look at these, but the one metric that I care most about is . . . Bounce Rate Bounce rate tells you if it’s all working for you. In a nutshell, bounce rate […]
Hot off the press! The Rye Hill new website is live! Another awesome site from Clear and Creative. You can see the whole thing here: www.ryehill.co.uk.
Forget whistles and bells, funky graphics and embedded videos, if your website loads too slowly you’ve had it. It’s irritating. You’ve written fantastic copy (or maybe hired someone to write it for you *wink*) and come up with an awesome design. Yet, study after study has shown that people won’t wait around for even a […]
It’s become a bit of a catchphrase hasn’t it? ‘Content is king’. Hmmm. Well, content is very important, if not vital, to the success of your online business. A website without useful content is a promise that doesn’t deliver. An intriguing book without a compelling story. A gorgeous partner who has nothing to say. Substance […]
A local removals company wanted to improve the copy on their site. Here t’is. . .
All newsletter sign ups require two things. A bait piece and a landing page. Here’s the landing page to encourage sign ups – you’ll notice it sells the bait piece and nothing else.
This useful booklet is available in exchange for an email sign up. It’s genuine, useful information, even if you don’t use the company it promotes – a good guideline for all ‘bait pieces’.