Marketing

5 Reasons why Strategy Reigns and Content is not King.

Roaring Lion

It’s become a bit of a catchphrase hasn’t it? ‘Content is king’. Hmmm. Well, content is very important, if not vital, to the success of your online business. A website without useful content is a promise that doesn’t deliver. An intriguing book without a compelling story. A gorgeous partner who has nothing to say. Substance […]

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The Secret of High Conversion Rates

Putting the customer at the heart of your business is not something that sounds new to any of us. Of course we do that already, don’t we? For example, we know everything about our target market and have a highly targeted marketing campaign that focussed especailly on that market. Not only that but we understand […]

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Why you need to track your data.

Do you have a supermarket loyalty card? You know, a Tescos Clubcard or Sainsbury’s nectar card? Why do you think that supermarkets run highly costly schemes that promise to give us money or save on our shopping? “To build loyalty of course. That’s why they’re called loyalty cards. Duh” No, although there is an element […]

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Let your email take care of itself.

I’m going to be honest with you. Writing an interesting email newsletter, week on week, when you have a whole bunch of other work to do is difficult. You either end up writing it at the end of the working day, when everyone else has gone home, delegate it to someone who’s not as busy […]

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Email newsletters: Maximise your open rates

Fact: Unread emails don’t help you make sales. When jostling for attention among the huge amount of other emails in your subscriber’s inbox, your email newsletter needs to stand out from the crowd if it’s to stand a chance of being read. So how do you ensure your email succeeds against the stiff competition of […]

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Capturing Email Addresses: 5 Basic Guidelines

Sending regular emails to your subscribers is the most powerful way that you can generate constant new business online; outclassing even paid search for effectiveness. In this post we look at the best way to capture email addresses via your website and the right way to build your email list. (i.e. don’t spam everyone  you’ve […]

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Website Conversions for Technical Businesses

In the realm of website best practices, you may have heard of the term ‘conversions’ or ‘website conversion rate’. Simply put, this is the percentage of your website visitors who complete a certain task, or goal. Often, for online shopping sites, this goal is completing the checkout process, i.e. buying a product. In this case […]

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Website best practice: Get to the point

In 2010 a group of researchers at Microsoft published a paper on web browsing behaviours that put hard data behind something that we all suspected. From arriving at your website you have, at most, ten seconds to get the reader’s attention. It’s an easily quotable and bold statement that’s been heralded as gospel by many […]

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When to publish a press release

As I have mentioned before, the press release really does have to contain something that is newsworthy, publishing one to reiterate old content or just to generate interest for an existing product will probably be well received, and therefore be a waste of your time. The obvious time to write and submit a press release […]

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Reaction Engines Ltd: King of public relations.

Have you heard of Reaction Engines Ltd?  No?  What about that new engine that will allow us to fly halfway across the world in under four hours?  Yes, thought so. Reaction Engines Ltd have not just promoted themselves, but they have managed to generate genuine excitement about their product. People feel that it is going to make […]

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