It’s not the quality of the words, it’s the potency of the message that counts.
I know, I know, a writer not shouting about the ‘quality of the prose’. Do I not obsess over grammar? Is my spelling not exemplary?
Well, yes and yes. I am the kind of person who will wake up in a cold sweat and have to check that I used the right word for compliment / complement.
But – that’s base level stuff. It’s like a carpenter ensuring the edges are chamfered and the polish is perfect. All his customer sees is a table. And if those details are right, it’ll be a damn good table.
All your clients see are the messages. Are they damn good ones?
You might want to know . . .
Most of the writing I do these days is for online markets – that’s websites and email campaigns. I don’t really do link building articles for SEO though, I’m more of an upfront salesy type of copywriter – y’know landing pages, webcopy with a clear CTA, emails that elicit interest and a click through.
I’m a postgraduate semiconductor physicist with a background in product management in the photonics industry. I don’t seek out technical projects as I like to work on new things, but being able to explain exactly how your widget thing-a-me-jig works comes in very handy sometimes.
I like to work in friendly teams that put the client (and the success of the project) at the centre of what they do. Oh, and good coffee is a must.
In my spare time I lift weights and practise martial arts. (I’ve never had to use violence on a client yet . . . ) And of course I write fiction. All copywriters write fiction.
Thanks for reading,