February 28, 2013

Online Spice Club Sales Letter

A delicious letter to invite selected prospects to join an online spice / cooking club.

Dear Discerning Diner,

Sample the tastes of the globe – from the comfort of your kitchen.

Like yourself, we at the Gourmet Exotic Spice Club are passionate about good food. Therefore we would like to invite you to join our exclusive spice club and expand your horizons in global cuisine. Learn to cook new dishes and impress your friends with delicious, home-cooked food from all over the world.

As a member of the Gourmet Exotic Spice Club you will receive an exotic spice or herb PLUS a recipe book for using it. Each month you will be able to sample something new. Never be stuck for dinner party ideas again! Here at the Spice club we work extensively with only the best suppliers globally to ensure that you receive the very highest quality ingredients.

Within seconds of completing our online registration you will have access to our members only website. Here you will meet like minded members who are also passionate about their food. You can take part in our friendly, lively discussion boards, swap recipes and cooking tips Also, you can see which spices are due to be delivered to your home in the months ahead. Perfect for managing your social calendar!

“My husband always has a big smile on his face when the postman drops off the Spice Club Box. He knows we’ll be having something really tasty and unusual for dinner that day!” Martha G., Staines.

Be the Raymond Blanc of your street!

We all know that coming up with new and exciting recipes can be difficult. By becoming a member you will constantly expand your cooking repertoire. With each monthly delivery you will receive an entire book of recipes, not just one, ensuring your dinner parties will be loaded with exotic flavours and fresh, exciting dishes. Your friends will be delighted by an invitation to dinner, knowing that they can expect something exotic.

“I organise a monthly dinner party to try out the latest recipes. All my friends clamour to receive an invitation!” – Clare M., Southport.

Gain Confidence in the Kitchen

Perhaps you’ve never cooked before. Or you have one or two signature dishes and want to try something different, but find it too daunting. Here’s where we can help. The recipes in the books are laid out in a clear, easy to follow format. You will be taken step by step from raw ingredients to dinner plate. Of course if you’d like to see how others rate the recipes, or are not sure which one to choose, then be sure to visit the online forums. Our members are all too pleased to share their experiences and help you out with any questions.

“I love the way you provide great, easy-to-follow recipes with each month’s selections. Joining the Gourmet Exotic Spice Club has reawakened my passion for cooking.” – Philip W., Harlow.

Good for your Waistline and your Pocket.

Eating out is a luxury. Savouring good food in an exclusive environment is something we all enjoy. However in today’s lean times, it’s becoming a luxury that we can afford less and less. But of course you don’t have to eat out to eat well. Once you have a couple of recipes from the Spice Club under your belt you won’t look back. Eating in will be your preferred choice. Certainly the results will rival your favourite takeaway.

And when you do prepare your food yourself, you know exactly what goes into it. You can be assured that the quality and freshness of the spices you receive means more flavour on your plate. No need to add large amounts of salt or sugar to your food to get flavoursome results. Perfect if you’re on a special diet.

Nothing to Lose

Still not sure?

To show that we are serious about good, quality food we are offering you 14 day no- obligation trial. You will also receive a free gift – a taster pack of our most popular spices. To register for this offer, all you need to do is fill in the form online:


On completing the online registration you will have immediate access to the members area of the site. Plus we’ll despatch your free gift straight away so you can sample what we have to offer.

If you do change your mind (and we’re sure you won’t) then you are free to cancel within 14 days and you get to keep your free gift!

We are sure you will relish being a member. There’s no annual contract or minimum joining period, you are free to cancel your membership at any time.

So why don’t you join up now, completely risk free – and wait for the tastes of the globe to be delivered straight to your door!

Yours mouthwateringly,

The Gourmet Exotic Spice Club Team

p.s. Remember – even if you change your mind you still get to keep your free gift!