April 10, 2013

Opticians Sales Letter

Aimed at an existing customer base, this time sensitive promotion offered a great deal on designer frames.

Dear [First_name],

Grab a pair of designer glasses today – 50% off

Imagine having just one pair of shoes. Or just one set of clothes. Whether having lunch with friends, meeting that important client or playing tennis, you’d choose a different outfit for each. Same with your glasses. There’s no need to go for a ‘one pair fits all’ approach. You can have a smart second pair; choose a designer frame for a special occasion or get those prescription sunglasses if you’re off on holiday.

Think buying a second pair of glasses is an extravagance you can’t afford? Well, you may not know, but xxxxxx Opticians are currently offering a second pair of glasses half-price for every pair sold. And as you purchased your glasses from us already, we didn’t want you to miss out. You have until 23rd May to get your second pair for half the normal price.

Take advantage of this offer now

Simply take this letter to your usual xxxxxx branch, hand it to one of our friendly staff and they’ll be happy to help you choose your new pair of glasses.

Yours sincerely

[Name] branch manager.

p s Remember, you only have until 23 May to get your glasses for half price. This even includes prescription sunglasses and our designer range!