This series of emails was at the heart of a campaign to sell a particular product. The aim was to get the recipients to click through to the site – would you have clicked?
Why throwing money at people doesn’t buy their loyalty
Being underpaid, and knowing it, de-motivates your employees like nothing else.
So, to motivate your people to work harder you pay them more, right?
Well, assuming you offer a decent employment package, the answer is no. Giving someone a raise doesn’t motivate them to work harder in the long term.
So, if money isn’t a motivator, what is?
Click here to find out how to get the best from your people, and it doesn’t cost a penny!
Do you have Cave Dwellers lurking in your midst?
Do you know what I mean by a cave dweller?
A cave dweller is someone who, despite all your reasoned arguments, refuses to accept any change or suggestion of improvement within your company. Often a long-standing member of staff, cave dwellers may have perceived authority over others and are a mouthpiece for everything that’s wrong with your plans.
A tricky situation, how on earth do you start bringing a cave dweller round to your way of thinking?
It can be done, click here to find out how.
Other titles in the series: